Digital & Social

TASK:

Launch the Ferrari Portofino, a new supercar to a new audience. Designed to be used as an everyday car, the Portofino is equally at home picking up the kids and going to the supermarket as it is blasting around mountain roads. A first for Ferrari.

SOLUTION:

An online film that highlighted how versatile and genuinely different the Portofino was to the rest of the Ferrari stable. The film previewed at the Frankfurt Motor Show to the worlds press during the launch of the car, before running online and used in social.

Agency – Engine Creative/House 337