TVC, Digital & Social

TASK:

PremierBet has a presence throughout most of Africa, but it's was never the go to gaming brand for most football and sports fans. We had to up the awareness (and stakes) of the PremierBet brand with the ambition of making it Africa's go-to betting brand.

SOLUTION:

We created a continent wide campaign for Africa, advertising their $100,000 jackpot by piggy-backing the Euro's football tournament. We delivered a 360° campaign, including TVC, OOH, digital, radio, and social which was translated into several languages, including English, French, Portuguese and Swahili.

Agency – In-house/Goat Interactive