Digital & Social

TASK:

We needed to refresh the previous years Magic of Switching creative. Again talking to our 18-24 year old audience, but this time we needed to speak to financially vulnerable people too.

SOLUTION:

We created a series of 6" pre-rolls, a combined 30" and a series of social and OOH ads, this time using the trend of sign spinning. Once again we showed both audiences all the freebies and financial benefits they could get by switching bank account.

Agency – Engine Creative/House 337