Social & OOH

TASK:

Thunder is a new nicotine pouch that comes in several powerful flavours. The client wanted a range of headlines they could draw on when needed relating to seasonal events as well as product messages.

SOLUTION:

A huge bank of lines was created for brand messaging, as well as everything from Mothers Day to the Olympics. The tone of voice was key to what made the posts stand out by reflecting Thunder’s nature, dynamic, trusted and relatable. These are just a handful of lines that were approved.

Agency – Glock