TVC, Digital & Social

TASK:

Premier Bet needed a campaign turned around in four weeks to promote their 750% Win Bonus using their new partnership with AC Milan.

SOLUTION:

A big, bold campaign was created with the players interacting with the 750%. It included a fully remote shoot with the players in Milan, only having access to them for 30 minutes. We also managed to get a team on the ground in Nigeria to film a spoof amateur AC Milan v Napoli match for social. A monumental challenge, but one we managed to pull off. This campaign also ran across Africa and had to be translated into several different languages.

Agency – In-house/Goat Interactive