Digital & Social

TASK:

We were asked to launch the PICO 4 VR headset globally. Being the new kid on the block to the established Meta Quest we had to show just how versatile and different the PICO was.

SOLUTION:

Using a combination of paid and earned media we launched the headset, promoted the latest game titles, showcased its use as a fitness tool, streamed live on Twitch and promoted live immersive concerts such as Calvin Harris.

Supply of the headset couldn't keep up with demand while gaining 50K+ followers on the UK TikTok channel in the first six weeks alone.

Agency – VaynerMedia